Kenya is emerging as a hub for such online work, rising to compete with countries like India and the Philippines. The birth of tech start-ups since the late 2000s, followed by the entry of tech outsourcing companies, along with business-friendly policies, skilled labour and high-speed internet have all led to an economy where digital jobs are the bread and butter for a large portion of the youth. In 2021, a survey by Kenya Private Sector Alliance (KEPSA) showed that at least 1.2 million Kenyans are working online, most of them informally.
But Nairobi’s data annotators have recently revealed a less rosy side to this industry. In a Time article from last year, workers at an outsourcing firm in Nairobi described the “torture” they went through while labelling pieces of texts drawn from the darkest corners of the internet – all in a quest to make OpenAI’s ChatGPT able to recognise harmful content. According to the piece, the workers were paid less than $2 an hour to do this.