Southeast Asia's Growing Importance to Global Trade
By Ted Osius and Marc P Mealy - March 2024
The
 world is in the initial stages of an evolution in the structure of 
global trade. While popular narratives about the era of globalization 
described a wide dispersion of trade flows and supply chains to all 
corners of the world, the reality was different. Global trade remained 
very concentrated. For example, close to 40 percent of global trade 
involved importing nations relying on 
three or fewer trading partners in different key sectors.
Multinational
 corporations see the growing importance of national security priorities
 and supply chain resilience in the trade policy of governments. 
Companies are responding with commercial decisions that gradually reduce
 the concentrated nature of global trade and shift supply chains, 
especially to India, Mexico, and Southeast Asia.
The ten member 
countries of the Association of Southeast Asian Nations or ASEAN 
(Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, 
Singapore, Thailand, and Vietnam) are at the center of global economic 
competition, representing a future Asian commercial rival to China.
The Role of Trade PolicyIn
 2015, the ten member nations of ASEAN formed the ASEAN Economic 
Community, which is now collectively the fifth largest economy in the 
world ($3.6 trillion in combined gross domestic product). With annual 
economic growth of five percent, this region is projected to be the 
fourth largest economy in the world by 2030 (smaller than only the US, 
China and Germany) . With a regional population of over 650 million 
people and 915 million mobile connections,, ASEAN is the world’s 
fastest-growing internet market with a digital economy projected to exceed $300 billion by 2025. 
Since the 1997 Asian financial crisis, ASEAN’s successful economic growth has been a result of various factors, with 
free trade agreements a prominent one. ASEAN nations individually and as a 
regional block have also been extensive users of bilateral and regional trade 
policy tools.
 After ASEAN became the first grouping to establish free trade 
agreements or FTAs with Asia’s six largest economies, the block led the 
development of Asia’s Regional Comprehensive Economic Partnership 
agreement, today the 
world’s largest free trade area.
 Four ASEAN nations (Brunei, Malaysia, Singapore, Vietnam) are members 
of the Comprehensive and Progressive Trans-Pacific Partnership 
agreement. On a bilateral basis, Singapore leads the region with its 
participation in twenty-seven bilateral and regional FTAs, followed by 
Vietnam which has signed eighteen. 
Members of the US-ASEAN 
Business Council, who have invested billions of dollars in the region, 
often tell us that free trade agreements are one of the top five reasons
 they select an ASEAN nation over other nations to invest in.
As ASEAN nations pursue their socioeconomic priorities and the region focuses on the theme of “
enhancing connectivity and resilience,” trade will continue to be a critical element in ASEAN’s policy tool kit. 
Regionalization as a Trade Policy PriorityIn recent years, two trends illustrate the evolution of Asia’s regional trade architecture, with implications for global trade. 
First,
 intra-regional trade within Asia, as a share of Asia’s total trade, has
 increased gradually, led by the growth in trade of intermediate goods 
(for example, textiles used to make clothing or computer chips to make 
cell phones). In recent years this trend has been strengthened by the 
growth in the amount of Asia’s export value added being absorbed by 
final demand and consumption in Asia particularly by consumers in China, India, and ASEAN.
Second,
 the ASEAN-led Regional Comprehensive Economic Partnership agreement 
(which includes China and all of ASEAN’s other Asian free trade 
agreement partners except India) will make international trade within 
Asia more efficient for Asian businesses, relative to businesses located
 outside of Asia. The regional partnership’s share of global exports is 
expected to exceed the United States-Mexico-Canada Agreement and the 
Comprehensive and Progressive Agreement for Trans-Pacific Partnership 
by 2040. China’s total trade with these nations reached 
nearly $2 trillion dollars in 2022.
Despite the presence of continued global economic headwinds, geopolitical challenges and potential shocks, ASEAN’s regional 
growth outlook in 2024 is positive
 in large part owing to the diverse sources of its economic growth. 
These include international trade, foreign investment, and domestic 
consumption. ASEAN’s exports to the world are forecast to exceed $3 
trillion annually by 2031. Inflows of foreign direct investment inflows 
to ASEAN reached $224 billion in 2022. 
Following are key ASEAN trade policy initiatives in 2024. 
Regional Agreement on the Digital EconomyIn
 November 2023, ASEAN’s leaders launched negotiations on a Digital 
Economic Framework Agreement, expected to be concluded by 2025, with the
 potential to add between one to two trillion US dollars in value to the
 ASEAN region 
by 2030.
 The Agreement seeks region-wide rules in nine areas: digital trade; 
cross-border e-commerce; payments and e-invoicing; digital ID and 
authentication; online safety and cybersecurity; cross-border data flows
 and data protection; competition policy; cooperation on emerging 
technology topics; and talent mobility and cooperation. 
A Future Free Trade Agreement with Canada In
 2021, ASEAN and Canada announced an agreement to start negotiations on 
an ASEAN-Canada Free Trade Agreement, aiming to conclude negotiations in
 2025. Canada and Mexico already have preferential market access trade 
relationships with Brunei, Malaysia, Singapore, and Vietnam as members 
of the Comprehensive and Progressive Trans-Pacific Partnership Free 
Trade Area agreement. ASEAN is currently one of Canada’s top five trade 
partners and, according to one estimate, an ASEAN-Canada FTA 
could add over $2 billion to Canada’s GDP. 
Upgrading the Free Trade Agreement with ChinaChina
 has been ASEAN’s number one trade partner for over a decade, and in 
recent years ASEAN has moved ahead of both the EU and US to become 
China’s number one trade partner. In addition, ASEAN-China total two-way
 trade flows are now approaching the levels of the world’s largest 
bilateral trade relationships like the US-Canada, US-Mexico, and US-EU. 
ASEAN
 and China are currently negotiating new commitments to upgrade the 
ASEAN-China 3.0 Free Trade Agreement with the fifth round of 
negotiations held in January in China and a sixth round scheduled to be 
held in April in Singapore. The government of Thailand, which chairs the
 ASEAN negotiating team, announced that talks covering small and 
medium-sized enterprises, trade competition, consumer protection, 
technical regulations, goods standardization, and inspection and 
certification processes have been concluded. 
Areas still being negotiated include digital trade in goods, investment, customs, green economy, and trade facilitation.
Upgrading the Intra-ASEAN Trade in Goods AgreementThe
 ASEAN Economic Community aims to develop a regional economy that 
increases cross border movement of goods among member states. In 2022, 
ASEAN governments agreed to start negotiations to upgrade the existing 
Trade in Goods Agreement. The goal is to further regional economic 
integration to ensure ASEAN stays abreast of global economic trends, 
including building more resilient supply chain and taking advantage of 
the changes in the U.S.-China economic relationship.
Currently 
individual ASEAN nations like Vietnam and Malaysia position themselves 
as alternatives to China, as companies expand to locations outside of 
China as part of their supply chain resilience strategies. However in 
many industries China’s ability to scale up production simply can’t be 
matched by other individual countries. Therefore, the ASEAN strategy is 
to improve regional economic integration with the goal of enhancing the 
region’s attraction as a commercial alternative to China by allowing 
greater region-wide scaling of supply chains.
ASEAN as an Regional Economic Bloc Matters to AmericaFour
 ASEAN nations are ranked in America’s top twenty trade partners 
(Vietnam, Singapore, Malaysia, and Thailand). Vietnam enjoys an 
especially booming economic relationship with America, now ranked as 
America’s eighth largest partner in two-way goods trade in the world.
For
 the United States, launching free trade policy initiatives has often 
been a bipartisan political “no go” in an election year, given the 
disparate effect of such policies on different parts of the country. 
This trend is likely to continue in 2024, but America cannot be 
complacent. For the ASEAN nations, international trade policy will 
continue to be a strategically important tool to support their economic 
priorities. 
ASEAN’s growth as a regional economic block has 
elevated the value it places on developing region-wide trade policy. 
Many of America’s leading competitors either already have preferential 
trade agreements with ASEAN as a region, or are negotiating new 
agreements with the region. More importantly, these regional trade 
agreements provide competitors with opportunities to influence ASEAN in 
the development of regional commercial regulations, rules and standards 
(all of which can benefit America’s competitors).
America’s 
current economic position in ASEAN was determined by decisions made 
years ago. The future of America’s economically competitive position to 
effectively engage ASEAN tomorrow will be determined by the decisions 
made today.