[Salon] War news sells, but we cannot abandon covering diplomacy



Asheville Citizen Times
Opinion

Opinion: War news sells, but we cannot abandon covering diplomacy

Elizabeth "Liz" Colton, Guest Opinion
Sun, March 15, 2026

“Which way is the war?” An American soldier clambered from his Humvee to ask us war correspondents standing outside our camouflaged Land Rover, checking compasses in foggy dawn of the first day of the 1991 Desert Storm ground war. It was only a few hours after U.S. President George H.W. Bush had officially announced allied coalition’s final assault on Iraqi occupation of Kuwait at 9 p.m. Feb. 23, 4 a.m. our time Sunday on Saudi Arabia’s northeastern border with Iraq and Kuwait. We few international journalists on our own at the front leapt into action from Hafar al-Baten as nearby encamped allied soldiers had done, all of us looking for the war and stories.

Next day, east along the Saudi-Kuwaiti desert border a squadron of deserting Iraqi soldiers carrying two white flags helped make big news as they “surrendered” to me and an Italian cameraman and a Spanish photographer, with whom I’d hitchhiked that day in search of stories. Early Feb. 26 a pair of British journalists and I maneuvered around landmines to reach the Kuwaiti capital to break the news of the country’s liberation, my reporting live on a borrowed mobile telephone as Kuwaitis emerged from houses to celebrate. A day later some of us frontline journalists drove north into Iraq along what we saw was “the highway of death,” horrific scene of abandoned Iraqi military vehicles with scattered helmets, though no bodies left in sight. Pictures and our stories sold globally.  

Covering wars is a rite of passage for a foreign correspondent, any journalists covering international news, but also for others wishing to be part of big stories. Covering diplomacy that might prevent or end wars is, unfortunately, not accorded the same news opportunities in the media. I know from my own experience covering many wars and diplomacy.

Why? Wars sell. Wars bring immediate results--death, destruction, excitement, and fear to report to the world’s audience. Something happens each day for stories to feed news, triggering reaction. Media owners make money. Warmongers get attention, gain diversion from unwanted news. Average members of the global audience don’t care to admit, but all are consuming partners in wars.

Diplomacy is complex, more difficult to report than bombing and killing. A diplomatic correspondent has trouble persuading editors of the value in dedicating time to covering diplomacy. Media owners and their editors want action, results, immediately. Wars provide those hourly and daily, something to report the audience loves to check, watch, read, hear, discuss. Diplomacy, they believe, is not exciting enough, too slow, too complex.

The current U.S. president, despite his previous promises to keep the US out of wars, knows now, like all media players and audiences, that wars sell news and keep focus away from other issues.

Other presidents have learned that, too. In the buildup to Desert Storm from August 1990, there were under the radar, little covered, economic issues of concern to both Pres. Bush and media owners, and immediately afterwards in spring 1991, the president was hailed. Then crash, the impact of the 1990-91 uncovered recession rose to bite throughout his last year when he’d hoped to win re-election. War-coverage covered up economy issues for nearly a year.

This current president has found wars can win him time, provide distraction, give him bigger highs than diplomacy or his unattainable peace prize could have done.

This U.S. administration has demonstrated no respect for diplomatic behavior, no tolerance for diplomacy, no place for true diplomats. World heads of state no longer wish to meet with this president for fear of appearing in a rude, crass encounter, facing ambushes of insults and humiliation.

Diplomats no longer wish to join in what are described as diplomatic negotiations with the U.S. as they often become the false image covering immediate plans of lethal attacks on their countries. The U.S. now uses such meetings as pretexts to say diplomacy was failing in face-to-face meetings over negotiating tables. Wars replace diplomacy.

Many disagree. As one who has been both a war correspondent and a diplomatic correspondent, also later a diplomat, and aware of history, I believe and urge we must never abandon diplomacy despite war’s attractions to many world players.

Elizabeth “Liz” Colton, Ph.D., author, Emmy Award winning journalist who worked in all news media globally, U.S. Peace Corps Volunteer, UN international civil servant, later U.S. Foreign Service Officer, now teaches diplomacy worldwide for UNITAR and partner international universities. She serves as board-chair of Reporters Sans Frontieres-Reporters Without Borders/RSF-USA/North America and a board member of Blue Ridge Public Radio for Western North Carolina.

Journalist and diplomat Elizabeth "Liz" Colton, of Asheville, is an author, diplomat, educator and Emmy Award winning journalist, who teaches diplomacy and the media worldwide for UNITAR and partner international universities’ global courses.
Journalist and diplomat Elizabeth "Liz" Colton, of Asheville, is an author, diplomat, educator and Emmy Award winning journalist, who teaches diplomacy and the media worldwide for UNITAR and partner international universities’ global courses.
Elizabeth “Liz” Colton, Ph.D. is an author, Emmy Award winning journalist who worked in all news media globally, U.S. Peace Corps Volunteer, UN international civil servant, later U.S. Foreign Service Officer.
Elizabeth “Liz” Colton, Ph.D. is an author, Emmy Award winning journalist who worked in all news media globally, U.S. Peace Corps Volunteer, UN international civil servant, later U.S. Foreign Service Officer.

This article originally appeared on Asheville Citizen Times: War news brings excitement, fear. Diplomacy news helps prevent wars



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